Yesterday, I wrote about the US military’s WWI “overwhelm the problem” strategy.
I got an enlightening response from reader, Frank McLung. With his permission, I’m sharing in case you find it valuable, too.
Carl vo Clausewitz Principles of War is where this “overwhelm” strategy come from. Specifically the principle of mass: concentrating combat power at the decisive place and time to overwhelm the objective.
All of his principles are valuable and have marketing applications.
In 2022, I’m going to employ mass, economy of force, and simplicity in my consulting to refocus. That will include cutting out my newsletter, increasing tweets, and not taking on any new clients.
We’ll see how that goes!
While I hate to hear your newsletter is meeting the chopping block (email is my favourite channel by far), I do love that you’re making strategic bets that involve very real trade-offs.
Let us know how this works out for you!
And definitely visit the page linked in Frank’s response. The ideas Frank plans to employ make a lot of sense in a marketing context.