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Kevin C. Whelan

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September 20, 2022

Audience and relationship assets

Not every day needs to be short-term profitable.

Often, it’s just as important to build longterm assets: audience and relationships.

How many people can you speak with today to form a deeper connection?

How many new folks can you get on your mailing list this week?

What new audiences can you get in front of this month to share your unique value?

Sometimes, the move isn’t to go for the money. It’s to build your audience and relationships.

Keep a database full of the relationships you create. Stay in touch with people. These are assets that compound over time.

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