Before I moved, there were two real estate agents in my neighborhood.
The first realtor dropped a business card in my mailbox at least once a quarter. No note. No flyer. No knock on my door. No “market report”. Just a business card.
And I’ll admit, it became a bit of an annoyance. It felt like spam.
I even noticed members of the community Facebook group mentioning him several times in similar frustration. Apparently, I’m not the only one who felt slightly bothered by it.
As for the second realtor; he stopped by one day, introduced himself, and left a magnet business card with me to remember our conversation. To this day, I keep that magnet on my fridge and actively use it. I imagine it will live there for some time.
Now, I may never hire either realtor, but if I were going to, I’d pick the one who made a connection and dropped off value.
Marketing is not about getting exposure to your message. It’s about creating a connection and leading with value.
Value sustains a business, spam doesn’t.