Your prospects don’t care about your proprietary methodology. They care about their pains, desires, and what you can do to solve them.
Sure, it’s good to talk about your process for those ready to sign up anyway. But your prospects are likely to gloss over it.
They’d rather understand the practicalities of how your engagement works, not necessarily the precise formula you use to get results.
It won’t make much sense until they actually go through it, anyway.
But here’s the thing: once you’re in your client engagements, your clients sure do expect you to have a process.
If they feel like you’re winging it on their dime, they won’t be able to relax and follow your lead. This will manifest itself as micromanaging your work, not taking your advice, or a variety of other symptoms.
You need a methodology the same way pilots need their checklists. It doesn’t necessarily determine how or when they fly. That’s up to them based on the conditions and situation.
The checklists pilots use are there to ensure the necessary procedures are followed during the key parts of the flight. You, too, will reference your methodology at various points during your engagement to ensure you provide a complete service.
So while it’s critical to have a well-defined methodology, your prospects don’t need to know all about it unless they ask.
Keep it any mention of it in your marketing high-level and focus on their pains, desires, and outcomes you can deliver instead.