When you’re just getting started in a new niche or business, the best thing you can do is build a body of work as quickly as possible.
Start by getting your website online and then begin publishing. Relentlessly.
Write on your blog and distribute it via a regular newsletter. Create videos and post them to your blog, email, and on YouTube. Record a solo podcast if that’s your thing. Post on social media.
Doesn’t matter what you do, but you want to think in terms of creating cornerstone content that you can reference in your future material. These will be your big ideas that inform future content.
And you don’t want to produce just a few big pieces. Think volume.
That’s because you want people to notice you. You want to show them you’re committed to this business, you have things to say, and you’re going to go hard at it until people notice.
In a way, it’s showing you have skin in the game. It also shows people you have genuine expertise to offer.
At first, people will ignore you. Then, they will notice you but skim past your content. Eventually, people will start consuming your ideas. Your ideas will get better articulated, too.
Sooner or later, people will refer you. Or they’ll consider hiring you. Or, when you reach out to people, you’ll look credible on paper because you’ve been showing up with gusto.
Yes, it will be difficult. Yes, there will be days you don’t feel like publishing. You will be tempted to slow down or stop.
But if you stick with it for 6-12 months, you will see results. And eventually, won’t have to paddle so hard. You will have reached escape velocity.
If you’re just getting started, aim to be prolific.
—kevin
P.S. If you were interested in joining Mindshare but missed the last open window, the best thing you can do is get on the waiting list. I occasionally open doors for waiting list members only, so that’s the best spot to be in.
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