There’s a good chance you spend most of your time helping your clients with their marketing.
But what about your marketing?
I’m in that boat right now. I have a waiting list for 1:1 client work (aside from my 1:1 async mentoring), which means my free time to work on my business is a little limited.
Maybe you can relate.
You get busy. You onboard one or two clients in close succession. Your momentum slows or stops completely. And if you’re not careful, it can be really hard to get it going again.
The thing is, it’s your ethical duty to market yourself.
You can’t properly advocate for your clients’ best interests if you’re not able to easily turn away money from unfit clients.
When you don’t market yourself, it happens sooner or later that you suddenly feel the need to cling to every opportunity. It even makes it harder to do your job with your current clients. You’re less willing to take risks and say the hard and sometimes necessary things.
It’s like when you’re on an airplane and the oxygen masks drop down. You will want to put the oxygen mask on your dependent loved ones first, but the airlines tell you to put yours on first so you can better help others who need it.
The bottom line is this…
Your marketing isn’t going to be perfect most of the time. You may not even be consistent all the time.
But true consistency is about getting back on the horse when you fall off.
If you don’t put your oxygen mask on first and make sure you get your important tasks done each week, it won’t just hurt the future you—it will be hurting your current clients as well, whether you’re conscious of it or not.
Marketing creates opportunities.
And that lets you charge enough to do your best work, turn away unfit clients, and say the necessary things in your engagements when they need to be said. Change is rarely comfortable, after all.
Don’t put yourself last. Make marketing your business a priority. Put your oxygen mask on first.
Then get back to helping your clients.
—kw
P.S. In case you missed it, there are now three tiers of the membership. One for independent learning, one for learning + group coaching, and one for learning + group coaching + 1:1 async access to me. Learn more about what’s going on at howtoselladvice.com/membership.