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Kevin C. Whelan

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July 4, 2021

The risk of overwhelming your clients

If you tried to teach someone how to skate in one day, it would be difficult.

But if you taught them the basics first, then gradually added steps over time, they’d be skating like a pro in short order.

They might even enjoy the learning process!

If you rush the process, however, they’ll get overwhelmed, frustrated, and give up. Not good.

It’s the same with your coaching or consulting engagements. If you try to incorporate too much at once, you’ll create stress, frustration, and overwhelm.

But if you do too little, and you risk underwhelming your clients and not seeing results. That’s not what you want either.

The key is to manage your engagements at the right cadence. To push without going too far. To know when to throttle your efforts to ease tension.

Get it right and your stress levels will be low, your clients will be happy, and they’ll see results through consistent steps.

Get it wrong and you’ll be out of your job in no time.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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