If you had to build a business offering only service for one kind of client, what would it be and who would you serve?
Whether it’s a practical thought experiment or not, it’s fun to think about. It forces you to focus, which is the key to growth.
And if you did do just that one thing, do you think you would do better work than you’re current offering?
Do you think you could build a business around it if it had all of your focus?
Would you want to?
Whether it’s practical or not to do so, this thought experiment may guide you towards an area that could use a little more of your focus.
Assuming you would want to head in that direction, of course.
My hunch is, you do.