Most of business and marketing can be reduced down to numbers.
It might be number of blog posts you published, number of leads you got, total revenue, cost per acquisition, or a whole range of other metrics.
You can then use statistics and analysis to make assumptions or give you an indication of directional success.
Running a business requires a combination of numbers and some degree of subjectivity and gut instinct.
But if you really want to improve your situation, the best way is to break things down into numbers.
Could be dollars, hours, inputs, profit, or even subjective things like quality score.
Our gut instinct is important, but it’s even better when you have numbers.
And without numbers, you’ll always be surprised. Usually, not in a good way.
Track, measure, and improve those numbers.