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Kevin C. Whelan

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November 24, 2023

Mindshare is open again 👀

Yesterday, I launched 5 core trainings on Business Model Design.

It’s pulled from the Mindshare membership and is only available until Tuesday at midnight (or 15 purchases).

It has over seven hours of training with supplementary templates and examples. For $197. It’s a steal.

People who bought this get access for life, which is good for those who prefer to return to their course content content months or years later.

They also get all future versions of the content as it gets upgraded over time. A good deal if you ask me.

Since then, I heard from a few people asking if they could sign up for the membership instead.

The membership has been closed for a couple months and I figured now is as good a time as any to sign up.

But I don’t think people realize how much is actually in the membership.

Let me tell you… there’s a LOT of content in the membership.

In fact, let me show you…

What’s inside Mindshare:

1. Deep-Dive Workshops 

MODEL
How you package and sell your expertise

  • How to Package, Price, and Sell Custom Consulting
  • How to Design Productized Advisory Services
  • How to Sell and Deliver Single Strategy Calls
  • The Right Way to Sell Fractional CMO Services
  • How to Create Your First Education Product (Coaching Call)

MARKET
Positioning, sales, and marketing

  • Marketing Fundamentals for Consultants
  • How to Use Writing to Attract More Clients
  • How to Choose a Niche for Your Marketing Practice
  • How to Gain Traction in a New Niche
  • Camera, Lighting, and Audio Setup for Your Home Office Studio
  • How to Leverage Other Audiences to Attract Clients
  • The 10 Laws of a High-Performing Consultant Website
  • Copywriting Frameworks 101
  • How to Rank Your Website in Google with Tsavo Neal

METHOD
Turning your expertise into intellectual property

  • The Advisor Operating System—Organizing Everything You Do
  • How to Structure Your Proprietary Methodology
  • How to Negotiate Advisor Equity Compensation with Rod Burkert
  • Google Analytics 4 Workshop with Jordan Choo
  • The 5 Lightbulbs Copywriting Framework with Billy Broas

2. Advisor Operating System (Templates)

Get the essential templates, systems, and workflows you need to run your consulting engagements:

I. BUSINESS ADMIN & STAYING ORGANIZED

  1. Organization & Workflow
  2. Consulting Revenue Tracker
  3. Proposal Template

II. CLIENT ENGAGEMENT PROCESSES AND TEMPLATES

  1. Client Kick-Off Email
  2. Client Discovery Questionnaire – 100+ Questions
  3. Call Notes
  4. Marketing Strategy & Channel Summary
  5. Buyer Personas
  6. Channel Summary
  7. KPI Spreadsheet
  8. Standard Operating Procedures

III. METHODOLOGY

  1. Marketing Playbook (Trello Template)
  2. Client Operating System (Trello Template)
  3. Market Research (Airtable Template)
  4. Swipe File (Airtable Template) + Example

BONUS:

  • ConvertKit HTML Template + RSS to Email Automation Tutorial

And more are being added each month!

3. Audiolog: Private Podcast

Quick tips, ideas, answers to your questions, and real-world-tested strategies to help you grow your business.

4. Partner Rolodex

Struggling to find good people to implement your advice? Get access to a database of vetted marketing freelancers to help get the job done. From web and graphic designers to developers, ad managers, copywriters, SEOs, and more.

5. Mindshare Swipe File

Get access to a swipe file filled with examples of sales pages, newsletter tactics, service pages, websites, marketing tactics, and a whole lot more.

6. Mindshare Community

Talk shop with other marketing advisors and strategists with lifetime access to the paid Slack Pro community—inclusive of all features.

7. 50% off Calls

The only people in the world I discount my time for are members of Mindshare. You get 50% off 1:1 calls with me as long as you’re a paying member of the community (savings of $375 ea.).

8. Call Recordings

Plus, people in Mindshare Engage—the membership tier that grants you access to 1:1 Slack coaching from me and twice-monthly small group coaching calls—will also unlock 30+ 90-minute call recordings on ALL the topics related to building a more profitable marketing practice.

The actual value here is off the charts.

And while sadly, I don’t have a Black Friday offer for you here, I am opening the doors again for the last time this year.

If you want to join, get in before next Friday when the doors close again.

Join now for as low as $49!

Hope to see you there!

—k

P.S. This is the last time Mindshare will be open in 2023. And it’s only open until Friday. Join now for as low as $49!

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