You don’t need the most beautiful website in the world. But the quality of your website’s design is a signal for the quality of your services.
You’re a marketer, for one. Potential clients will expect that if your site isn’t professional-looking, theirs won’t be either if they hire you to help them.
It’s also off-putting to read a piece of content when the site design looks unprofessionally put together. You can get away with it, but it’s not ideal.
Good design says you’re a serious professional. That you take care of your craft and will help your clients do the same.
It’s one of many credibility signals. And your prospective clients will be picking up all the signals when deciding whether to hire you.
Spend some time and maybe even a little money to get a simple, clean, well-designed website.
It’s an investment worth making.