Running a membership is hard. It’s not a “set it and forget it” business model by any stretch of the imagination.
Someone who does it well is Craig Mod. He’s an author and photographer who walks through Japan taking photos and putting them into gorgeous books with immaculate attention to detail.
I’m not a member (yet), but I am a subscriber to his newsletters and admire the work he does.
For the past two years, he’s written a review on his experience running a membership program.
There’s a ton of detail and a lot to be learned from by anyone who runs—or is thinking of running—a membership program.
Here are the last two articles he wrote on the subject. Definitely worth a read if memberships are your jam.
- Running a Successful Membership / Subscription Program (2021)
- Running a Paid Membership Program (2020)