Lately, I’ve been helping the marketers I mentor find work that means something to them.
I didn’t start out trying to help them do that. But it ends up happening more times than not.
The goal is to find something that fires them up. Something that will sustain them long after the shine of the new thing has worn off.
Ideally, it’s a problem they solve, a type of client they help, or both.
If you haven’t found meaning in the work you do—but love the practice of business and marketing—that’s totally normal.
Your business is an evolution. You can shape it into whatever you want. And it will be a lifelong process.
The best advice I can give you is to try to find meaning before you scale.
The last thing you want to do is climb the ladder only to find out it’s been put up against the wrong wall.
Keep following your curiosities until something sticks.
You’ll know it when you find it.