I need a new head shot. The one I have is from about five or six years ago. And frankly, a lot has changed since then.
I plan to reach out to an old friend who does great photography and was giving away free head shots during the early stages of the pandemic.
He lives about 45 minutes away from me, but I’m more than happy to travel to see him and pay full rate if he’ll shoot my photos.
Why? Because the effort he put into marketing himself almost a year ago has stuck with me.
I also like his photos, so that helps a bunch, too.
But I wouldn’t have known he even does head shots had he not done the free giveaway campaign a while back.
Whether you’re marketing your business or your clients’, it’s critical to remember that even if you connect with the right people using the right message, it may still take months or even years before they purchase.
Most people give up long before the marketing has the intended result—even if the seed was correctly planted in the first place.
Real marketing is a long-term game for long-term-minded people. It’s a good reminder for you or your clients—whoever needs to hear it.
