Marketing should be a little hard. It should be a little inconvenient. It should feel like work—even if you enjoy it.
If it doesn’t, you’re probably not doing enough of it. You’ll see that reflected in your income and opportunity flow.
You need to spend more time on your marketing than you think. A minimum of one third of your time should be devoted to it.
It doesn’t stop when you’re successful, either. It never stops.
It’s not easy but there’s no way around it. Keep at it until it hurts a little.