Part of my approach to successful consulting is to specialize. To be highly compelling to a small group of people.
But here’s the thing: you have to like what you do and who it’s for.
If one of those is out of alignment, you won’t be successful long-term.
Business is too hard to things you don’t like for people you don’t like. It would be like wearing a weighted vest going up an already steep cliff.
Choose your work and clients wisely.