I heard Joe Pilger speak last week in a Clubhouse room on positioning. He said some smart things, so I decided to check out his website.
As it turns out, his site has examples of productized consulting services worth exploring. Below, I’ll share a few reasons why I like them, just to point you in the right direction.
- It offers a mix of services at various price points, intended for different audiences at different stages in their business.
- He publishes his pricing and scope transparently, which in my opinion creates the best buying experience for consulting work. That doesn’t mean it’s cheap. It’s not. But it lets you assess the value yourself and see if you’re a fit before reaching out.
- He also has 1:1 and group offers, making for a range of accessible offerings for nearly all budgets.
- Lastly, it shows he uses at least a few “methodologies”. He even goes so far as to trademark some of them.
If you’re looking for a strong productized consulting page for inspiration, this is one to look at.