No matter how long you’ve been in business, change is a constant.
You should expect and embrace it. Change means opportunity if you’re prepared for it.
For some, it happens quickly. For others, it happens slowly. But it always happens. There’s no escaping it.
The way to navigate this reality is two-fold:
- Always be iterating
- Always be innovating
It might feel scary to try new things in your business. There’s no manual.
But if you’re not constantly tweaking, iterating, and innovating, you’re sure to get left behind.
Do what works. But also keep iterating and innovating—forever.