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Kevin C. Whelan

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January 11, 2024

It takes time

If you’re just starting out, please hear this:

It takes time to build up your client roster. But it does get easier the longer you’re doing this.

You might be able to fast-track your initial progress by reaching out to people or having a stacked network.

Publishing daily on LinkedIn and other platforms will definitely help your chances. Publish even more than you feel comfortable with.

You might even be able to sub-contract work from more established agencies and consultants. Let them know you’re available.

But more likely than not, if you’re starting anything from scratch, it will take time to build.

Sell whatever you can to the people you speak with. Double down on offering more of what sells. It’s a signal that the market needs more of that.

Lower your prices if you have to. Do whatever work people are asking for. Nothing is beneath you.

Eventually, you’ll build up a roster of repeat and ongoing clients who will stick around.

And by then, won’t need to get so many new clients to keep the lights on. You can afford to be picky.

But until then: get busy, then get picky.

—kevin

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