Every day, your skills as a consultant get sharper. You learn new things with every project and your expertise compounds.
The benefit of these first-hand experiences is that you have them at your disposal forever. Your knowledge becomes an asset to you.
But the real value comes when you can take that expertise and package it up into your own intellectual property.
You can then take your IP and repackage it into courses, memberships, subscriptions, and training. You can even teach your ideas as part of your education-based marketing strategy.
As you teach what you know, it further reinforces your knowledge and tells you where you have gaps to fill.
The assets you produce, whether blog posts, webinars, or training modules, can be referenced during your consulting engagements, making it easier and more efficient to get your points across.
And so the cycle repeats. Your consulting work helps develop your intellectual property which makes your consulting more effective again.
Iron sharpens iron. You need the two parts to really create compounding benefits in your business.