Your best clients are usually the ones who consume your content.
Before they even hire you, they should understand your worldview and want to hire you for your unique way of thinking applied to their specific situation.
So the next time you find yourself convincing someone to work with you, it might be best to stop the sales process and have them consume your content first.
Tell them to see if your worldview and approach will be a fit for them before they commit to working with you.
After all, you’re not cheap, right? You don’t want them to be surprised later on.
And if you’re not creating content already for your consulting business, now’s the time to start.
It will help you fend off the commodification forces and keep you from needing to pitch yourself with every new lead that comes your way.
The result will be better client engagements overall.