Do you want to do “content marketing” or do you want to do insight marketing?
Subtle rebranding of terms? Not so much.
Mindshare member and marketing strategist, Liam Curley, has a unique ability to extract expertise from his clients’ minds and help convert it into long-form insight pieces.
But don’t call it content marketing. His approach is all about articulating deep insights with long-form pieces. He calls it insight marketing.
Liam’s own marketing is also super interesting.
He spends upwards of 50+ hours researching and writing Case Studies on well-known consultants—like David C. Baker, April Dunford, and Louis Grenier to name a few—proving just how effective this strategy can be.
So, I invited Liam to teach his approach to “insight marketing” for this month’s training session.
Normally, these training sessions are for members only, but we decided to make this one open to the public.
The session will be held on Thursday, April 25th at 11am EST/4pm UK.
If you’re interested in attending live, you can register here: https://lu.ma/insight-marketing
The recording will only be available to members, so be sure to attend live if you wish to join for free!
See you there,
—kevin
P.S. I am going to open doors on the membership again in case anyone wishes to join before/after the session. Stay tuned for that.