Imagine you wanted to clean a sidewalk.
You take out a hose and start watering the sidewalk. The water pours out but nothing is being washed off.
So you place your thumb over the end to create a bit of a spray. A little bit of dirt gets cleaned away.
Then, you add a tight hose nozzle adaptor over the end of the hose. Suddenly, you have a pretty strong spray. More dirt flows away.
But then, you add a pressure washer to the equation. It pumps out more water through an even tighter nozzle.
Suddenly, you’re blasting 50-year-old dirt off the sidewalk. Eureka!
Personally, I want to be in the power washing business, not the hose business.
I want the demand for my products and services (water pressure) to greatly exceed the supply (nozzle size).
I want the right people to be banging down my door to buy from me.
And to do that, I only have two levers:
- Create more demand (water pressure)
- Reduce my supply (nozzle size)
If you want people breaking down your door to do business with you, those are your options.
How you do that, is up to you. If you want help, check out the membership. The pricing is new, and the support is higher.
Or you can watch the latest video on this topic over on the YouTubes: https://youtu.be/-Irkw9Xo090
—k