Back in 2015, I was spinning plates and grinding out deliverables.
I ran a solo agency (with contractors) offering web design and a wide variety of marketing services.
It nearly burned me out. I took home less than 30% of revenue as profit, and I worked hard for it.
I was always thinking about deadlines and deliverables. I couldn’t relax—even on my vacations I was working.
But when I started doing advisory work, everything changed.
I became less stressed and earned a LOT more money. It finally felt like I was working in my zone of genius.
When I began to niche down in an industry vertical, things got a lot easier again. And more profitable.
Now that I think of it, there seems to be a correlation between how hard I worked and how little I earned.
Anyway, advisory work isn’t for everyone. You have to know your craft.
But if you’ve mastered the doing, it might be time to get out of the weeds and start selling your brain instead.
Today I launched a new program called Paid to Think. It’s all about making that transition from doing to advising.
If you’re interested in making a similar leap, you can check it out here.