If your marketing feels generic, it’s probably a sign your positioning isn’t risky enough.
You’re probably trying to blend in, which is the opposite of what you need to do. You need to stand out.
To stand out, you need to be different in a meaningful way. Not meaningful to everyone, but to some people.
And that’s the hard part: choosing who and what to say “no” to in your positioning.
You need to be specific to be different. And that means making trade-offs. This creates a degree of risk.
But as Peter Drucker said, “all profit is derived from risk”. No risk, no reward.
Find the problem you solve better than anyone else and focus your energy on that one thing.
Not only will this make your marketing better, it will make your products and services better, too.