You don’t have to serve a niche to succeed in an expertise-driven business like consulting. But having one is a force multiplier.
Below are three examples to explain what I mean.
1. Serving a niche makes your marketing easier and more resonant with an intended audience, which attracts more opportunities to you.
You can show up where your ideal audience is with a message that speaks their language. It’s more likely to “click” and create interest.
2. Your work becomes more streamlined and repeatable, creating higher margins and better results.
When you’re not reinventing the wheel every time, you get reuse your thinking and materials, making it easier to get results.
Efficiency + effectiveness = more profit.
3. It also allows you to create more leverage around your expertise with one-to-many offerings, education products, partnerships, and even equity opportunities.
It’s much easier to leverage your expertise when it’s specific and rare.
General expertise doesn’t sell.
In closing
You can, of course, have a solid consulting business without niching. There are many out there.
But if you decide to go deep serving a niche, your chances of building something interesting and lucrative goes way up.