A few weeks ago, I recorded a YouTube video on the risks and downsides of the fractional CMO model.
Subscriber Emilie gave an astute comment that I think is worth exploring:
I’ve been a fCMO for almost 1.5 years, and I resonate with the downsides you listed. I’m looking into evolving my business, but I’m not convinced about the advisor model. It can quickly look like a McKinsey type of work where it is mostly fluff and no value, which I hate. I’m still workshopping my next moves, thanks for the food for thought.
I LOVE this comment because it’s a great opportunity to go back to the fundamentals of advisory work and how to actually add value, not just provide fancy Powerpoint presentations that collect dust.
Watch my response YouTube video here.
—kevin
P.S. Whether you’re struggling to get clients or feel like it’s time to upgrade your business model, the membership is for you. The Engage plan gives you unlimited access to me via Slack plus SO much more for only $379/month.
Learn more: https://howtoselladvice.com/membership