When the pandemic first hit, I thought my business would get hit hard.
After all, the majority of my clients are in the coworking industry—an industry reliant on “shoulder to shoulder” consumption.
My first thought was that if people couldn’t use coworking spaces, the value of my services would drop significantly.
What happened, though, was that while demand for coworking stopped for a short time, it eventually started to return. Slowly at first, and then more over time.
Some markets are still hit pretty hard. But here’s the thing, while the demand for coworking is lower than it was before, it didn’t go away.
In fact, new markets are being created, and the spaces that are innovating around these changes are being set up for serious success.
The pandemic has created a decreased overall demand in the short term, but that only means it has become more important than ever to have good marketing. Companies are now competing for fewer buyers.
For me, that meant I ended up having my best year yet (by far). I never would have predicted it. But it makes sense.
Pandemic or not, marketing is the lifeblood of business. Without new clients (and retention), there is no business.
Never underestimate the value of your marketing expertise. Invest in it and it will pay you (and your clients) dividends.