As marketers, we have to do a lot of things.
Our skills—by necessity—range across a variety of channels and mediums, often requiring us to stretch our abilities to pull things together.
And while we can’t be good at everything, we can work on our core skills and hire great people to partner with us on the parts we can’t do as effectively.
The way I see it, there are five core buckets of marketing skills. I think of them as paints on a palette. They’re the primary colours.
And within those skill buckets, countless sub-specialties work together to produce the results we chase.
It’s our job as marketing consultants to a) get decent at all of them from a hands-on perspective and b) learn how to effectively hire, collaborate, and lead others in the execution.
So what are these skills?
Let’s get into the big ones in my latest YouTube video.
—kevin