There are fundamentally 4 ways you can sell your expertise as an independent marketing professional:
- Doing (Freelancing/Execution)
- Managing ( Fractional CMO)
- Advising (Consulting/Coaching/Mentoring/Advising)
- Teaching (Knowledge Products, Speaking, Training)
In this video, I explain how to take the very first step towards selling your expertise—not just your hands.
I also go into the journey from doing into doing more strategic and higher levels of engagement that leverage your expertise without scaling an agency.
If you’re looking to earn more, stay small, and do less grunt work, this is the video that underpins a lot of my teachings and will give you a roadmap for growth.
Watch the video (and subscribe to my channel) →
—kevin