There are a lot of ways to differentiate yourself in a market.
You can talk about pricing, positioning, and or kinds of other things.
But if you really want to differentiate, the best way is to be more of you.
At the end the day, nobody buys from a consultant they have no relationship with.
People want to connect with you, even if it’s from behind their screens, reading what you put out to the world.
So put yourself out there. Humanize your work. Share the things you value about business and life.
Make it personal.
The more people relate to you, the more they will feel something.
And we all know people don’t buy with logic. They buy with feel.
The biggest differentiator you have is you.