So much of what I do as a mentor to other marketers (which is different than my consulting work) is helping people wrestle with decisions.
Things like:
- What audience should I niche my business around?
- Should I change the price on this?
- Should I start a second business or keep trying to fix this one?
- Should I let that difficult client go?
Most often, people already know what to do. Or at least, they have a good hunch.
And assuming their hunches aren’t built on faulty premises or unclear goals, I usually tell people to follow their gut and see what happens.
The problem is, when we hesitate too long on a decision, we get stuck. And the longer we think about what to do, the more paralyzed and confused we become.
What if instead we just followed our hunches and tried things—even if it risked us looking silly if we later had to reverse those decisions?
I’d bet we would learn a lot faster and spend less time standing stuck in one place.
If you’re looking for permission to try that thing that’s pulling you in, this is your sign.
There will always be risks associated with making decisions that feel important.
But most decisions can be reversed or altered down the line. And most decisions don’t have as much at stake as we fear.
The real risk might be standing still.
—kevin
P.S. If you’re not registered for next week’s free workshop with Billy Broas and you want to improve your copywriting + messaging skills, be sure to sign up soon. Full details here.