If you weren’t healthy, would you go with the cheapest nutritionist you could find?
If you had complicated taxes, would you hire the cheapest accountant?
If you needed to hire a lawyer to defend you in court, how price sensitive would you be?
Being the low-cost option is fine in some industries. But as a consultant, it’s a recipe for failure.
Instead, you want to work with people who have a high need for—and therefore value—what you offer.
When you charge commensurately for the value you create, you can invest the appropriate time, resources, and energy into doing a great job.
When you don’t, you don’t.
Nobody wants to hire the cheapest consultant. Price yourself right and do the best job possible.