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Kevin C. Whelan

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April 2, 2022

Optimizing for conversations

One of the fastest and most straightforward ways to get more clients is to initiate conversations.

Carl Richards would call this an example of “playing in traffic“.

Not in a spammy or salesy way, of course. You do it to connect with people and either begin or build your relationships.

Maybe you like to connect with new people in your niche on LinkedIn. Those connections might turn into conversations later on. No need to rush it.

Or maybe you like to DM people who engage with your content just to say hello in a more personal setting.

Or maybe you like to trade ideas with your peers or other non-competitive professionals who serve your niche. A lot of good intel and referrals come that way.

I’ve seen it time and time again, the more people you speak to, the more good things happen.

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