As marketers, our goal is to have more inbound leads than we can handle.
Ideally, we don’t want to rely on outbound or word-of-mouth to find new clients.
Those things can work, but you ideally want to drive people to you, letting you maintain your posture as a credible expert and peer, not just a marketing “supplier” looking for work.
So how do you do that using organic content as the primary means of inbound lead generation?
In this video, I explain the one small mindset that can be the difference between content that attracts customers vs. content that collects (or doesn’t collect) likes.
It’s subtle, but it’s important.
Give it a watch here and be sure to like, comment, and subscribe to the channel if you’re into that kind of thing!
—k