Most content marketing out there is general in nature, which is why most of it gets ignored.
But if you take those same general ideas and translate them into the language of your ideal clients, you’ll start to notice more engagement and interest from the people you’re seeking to serve.
When you localize your ideas, your content becomes richer, more nuanced, and more applicable to your ideal clients’ situation.
Your readers learn over time that your content is relevant to them. It’s not just another general marketing blog or podcast.
They subscribe, like, follow, share, and engage.
That’s because they see you as signal in the sea of noise. They notice how you do the work of contextualizing ideas to their specific situation—making it more actionable, valuable, and easy to understand.
Take those broad ideas and put them in the language of your ideal clients.
You’ll notice far more interest and engagement from those who may one day become your clients.