One of the most fundamental questions that comes up in my world is how to design your productized consulting services.
There are core two ways to go about it:
- By levels of access to you/what you deliver
- By customer segment and/or problem
After seeing the question come up again recently, I figured I’d create a definitive video explaining the two general approaches—and why a hybrid is probably your best bet.
I’ve sold well over US$1M with these exact approaches and continue to use them today, generating multiple six figures consistently each year as a result.
Needless to say, these services work extremely well for me and practically sell themselves.
Check out my YouTube channel for all the details on how I do it.
—kevin
P.S. If you use YouTube much, be sure to subscribe to the channel as I don’t always email with new videos like these.