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Kevin C. Whelan

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June 19, 2024

Breaking Down My $1M+ Productized Consulting & Fractional CMO Services

One of the most fundamental questions that comes up in my world is how to design your productized consulting services.

There are core two ways to go about it:

  1. By levels of access to you/what you deliver
  2. By customer segment and/or problem

After seeing the question come up again recently, I figured I’d create a definitive video explaining the two general approaches—and why a hybrid is probably your best bet.

I’ve sold well over US$1M with these exact approaches and continue to use them today, generating multiple six figures consistently each year as a result.

Needless to say, these services work extremely well for me and practically sell themselves.

Check out my YouTube channel for all the details on how I do it.

—kevin

P.S. If you use YouTube much, be sure to subscribe to the channel as I don’t always email with new videos like these.

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