Your prospects are smart.
They’ve read some of your content. They know what you’re about.
By the time you speak to them, they usually have some sense of whether you’re credible for their situation or not.
And that’s why you should never feel compelled to do a hard sell.
The best thing you can do is focus on creating clarity around your offers—including the who, what, where, why, when, and how—and establishing your credibility.
If your offers are good and people see you as credible, they’ll find a way to do business with you in some way.
No need for the hard sell. It doesn’t work, anyway.
Aim to be clear and credible instead.
