Fractional CMO positioning can be a great way to earn six figures with even a couple clients.
But as you try to scale it, things can often… break down.
Clients want more work done, responsibilities build up, you become more of a set of hands than an impartial expert, and eventually, you become part of the problem.
If you’ve followed me for a while, you’ll know things get a little nuanced around here when it comes to the best way to deliver your marketing expertise.
My core DMAT framework (Doing → Managing → Advising → Teaching) is all about creating leverage around your expertise so you can earn more in less time, with less cognitive load.
And there are lots of ways to approach this.
So what if you could have the best of all worlds?
What if you could drop in, be a fractional head of marketing for a while, then phase into a more profitable and less cognitively demanding role as an advisor later?
Enter: the Interim CMO.
An Interim CMO is a short-term version of the Fractional CMO role. It lets you own your clients’ biggest marketing channels, get things under control, then move into a lighter-tough advisory capacity later on (if you want).
I recently recorded a video on this topic, describing the differences between Interim and Fractional CMO—and how to leverage them depending on your unique goals and situation.
Give it a watch over on YouTube and let me know in the comments what you think!
—k