Update: I’ve added Commento to this blog. Give it a spin at the bottom of this post! —k
In his latest issue, Kai added comments to the bottom of his archived issue on the website.
Now, I realize this is much like adding a comment section to a blog. But it feels different.
For one, his emails are a fairly typical example of a “curated” newsletter. It’s not a typical blog post. So it’s not something I’d expect to see.
I also like that he uses Commento.io, a privacy-focused commenting alternative to Disqus. It was outrageously quick and easy to leave a comment.
The comment box looks inviting and simple, unlike Disqus, which looks and feels heavy and is fraught with friction, or WordPress’ native commenting tool, which is a bit of a nightmare to manage.
I could leave a comment anonymously or set up an account with Twitter, Google, GitHub, or email within one or two clicks.
Here’s a screenshot of how it looks:
The user experience with Commento is great, the friction to leave a comment is minimal, it has a focus on privacy, no ads, pay-what-you-want pricing, and only 11kb of JS and CSS… so, it’s fast.
The Observation: The difference between audience and community is multi-way interaction between author, audience member, and one other. Adding a comment section to a newsletter is a nice little way to start building community.
This example is a great first step towards building community around your newsletter. You can build on small steps like this.
Community is Audience 2.0.