If you’re in marketing, people aren’t really buying:
- A better strategy
- New branding
- Stronger website copy
- Fresh web design
- Good code
- More content
- Slicker videos
- Higher rankings
- Cheaper tools
- Faster systems
- More emails
…they’re looking for:
- More money
- Less risk
- Increased confidence
- Better relationships
- Reduced stress
- … and who knows what else
So why is your website copy all about what you sell and not about how it gets them what they actually want?