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Kevin C. Whelan

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May 29, 2020

Breaking the bubble

I wrote a tweet the other day asking for people’s favourite personal blogs/websites. People who use theirrealname.com or something similar.

Personal blogs (like this one) are entering a new golden era. They’ve been around forever, but lately I’m seeing them become more prevalent.

And I plan to explore this topic in more detail.

But anyway, in the tweet, I rattled off a list of about 10 individuals who came to mind. I didn’t give it much thought.

However, my quick tweet had a distinct oversight: it lacked diversity.

In particular, it lacked women. But it also lacked other forms of diversity.

And someone pointed that out. Rightfully so.

So, while this was just a quick tweet, it reminded me that I need to think more about the bubbles of influence I live in.

It’s easy to become blind to our bubbles. It’s easy to fall into echo chambers of people who look and talk like us.

But a range of influence is always better than homogeny.

And while I consider myself a progressive and inclusive person, it just goes to show: we can never be too aware of our own biases, bubbles, or privileges.

Even though I follow many of the recommended women in the tweet thread, my subconscious choice to select only men in my original tweet might be an indication that I need to assess my influences.

Diversity of influence makes us better marketers and humans.

What’s not to love about that?

Here’s the tweet for reference:

I'm writing an article on personal blogs/websites.

What are your favourite examples?

So far, I'm liking:@ThisIsSethsBlog@sivers@nateliason@Julian@pjrvs@JamesClear@avc@photomatt@jhooks @donnelly_b

Who else?

For any reason (design, content, style, etc.)

— Kevin C. Whelan 🦕 (@kevincwhelan) May 27, 2020

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