The other day, I took a look at a new client’s Google Ads account.
They had someone manage it for the past few years, paying them a small management fee each month and receiving reports.
As part of my process, I had a look to see what was under the hood.
It turns out, the agency hasn’t made a single update to their account in almost a year.
For that long, the account laid dormant while my client paid their bills, expecting ongoing management and optimizations.
All they received was an auto-generated report on the results. And the results were ambiguous.
It’s stories like this that remind me why I consider myself an advocate first and an advisor second.
Your clients depend on you to do good work. To know what you’re doing. To be transparent about what’s happening.
If you’re a marketing advisor, this is a reminder of your duty of care.
Be your clients’ biggest advocate.