I’m a huge believer that you don’t need many ingredients to be a sought-after marketing consultant.
What you need most is strong positioning, clear credibility signals, and a willingness to show up and share your expertise thoroughly and regularly.
Ben Williams is a product-led growth consultant who seems to be doing a few key things right. I have no insight into his business, but I suspect he’s not hurting for clients.
His website is simple, his value proposition is clear, he has tons of credibility, and he shares his expertise prolifically via his newsletter and on LinkedIn.
I’m sure he does more, but from a quick analysis, these are the driving ingredients that underpin his online presence/marketing.
So, I created a short video walking through how a few core ingredients (along with a fair amount of actual credibility) can go a long way to selling yourself to your ideal clients.
If you don’t have decades of credibility and track record to lean on, fear not.
All it takes is one great case study that explicitly breaks down your results for a client to be able to get another client just like them (and more successively).
And the more you share your expertise in public, the more likely people are to give you a platform, see you have value to offer, and maybe even hire you.
The video isn’t taking into account everything Ben does or has done, but hopefully it inspires you to focus on the few key ingredients that matter most.
—kevin
P.S. Doors are still open for the community for marketing consultants… for now. The conversations inside have been extremely in-depth and frankly quite inspiring lately. We also have a new training dropping next week. More soon!