AI has quickly gone from novelty, to helpful, to slop, and now… to urgent need for adoption.
Tools like Claude Cowork, Gemini, N8N, and so many more are coming to market and evolving at light speed.
So what does that mean for us as marketing consultants? What about society at large?
Who knows! Not me. But I certainly have some thoughts on the matter.
Last week in the community for indie marketing strategists and fractional CMOs, we did a community call that went two hours long and more than an hour of that was about the use and impact of AI.
We’re all a combination of excited, terrified, petrified, and acting with urgency to adopt AI in our work.
The time has come. AI is now viable. And it poses as much much promise as it does risk—which is precisely where opportunities are hidden.