Nobody told me that when I grew up, I’d be a professional marketer.
In fact, when I left school, I had no idea my web development and design skills were even valuable!
I’ve been coding up websites and designing graphics for friends and family since I was a teenager. It turns out, those skills were valuable and would eventually form the basis for what I do today.
Ironically, so much of what we do as marketers is creating and articulating value. It’s our core reason for existing.
And yet, measuring and communicating value can be one of the hardest things to do.
Unless you studied business (and even if you did) it can be hard to put into words the value of our ideas and the outcomes we help create.
I’m going to change that.
Next week, I’ll be doing a training for Mindshare members titled Financial Acumen for Marketers.
Without the ability to speak with CEOs about the tangible value of our work, we can’t with a straight face justify our prices nor the added cost of implementing our ideas.
Not being able to speak in financial terms is costing you money and making your work a lot harder.
In next week’s training, I’m going to explore the various ways to “speak CEO” to help you sell your ideas and measure their results.
We’ll get into concepts like:
- Allowable Acquisition Costs
- Payback Periods
- Budgeting
- Benchmarks
- Profit Margins
- Contribution Margins
- Costs of Goods Sold
- Financial Statements
- Marketing Efficiency Ratios
- Net vs. Gross
- Return on Ad Spend
- Conversion Rates
- Lifetime Value
- Churn
- Cash Flow
- ROI Estimates
- Key Performance Indicators
… and a lot of other things that are usually boring but I will try to make fun. 🙂
At the end of the day, only a handful of these metrics and terms matter most on a day-to-day basis. But they all mean something important and you won’t go far without this fundamental knowledge.
If you want to talk like a CEO and get buy-in from the CFO at the same time, you won’t want to miss this.
For now, it’s a members-only training. And I plan to close the doors for the membership again for a while to do further housekeeping on Monday.
Consider this your second-to-last chance to get in while doors are open!
When you join, you’ll also get access to dozens of hours of training on topics like:
- Business model design
- Generating leads and opportunities
- Methodology and IP development
- Content and copywriting skills
- Templates & processes
As well as a private Slack community, live calls, mentoring, and more.
See you inside: https://howtoselladvice.com/membership/
—kevin