When choosing a niche, one thing to look for is whether you have access to them in the first place.
Access could mean personal relationships. Or the ability to join the communities they hang out in online. Or even your ability to find and reach out to them directly.
Some niches are harder to connect with than others—especially if you don’t belong to it or have a history with them already.
The less access you have to a target market, the more difficult it will be to build a business that serves them.
Access not only helps you spark conversations and generate referrals, it also lets you better understand their needs, pains, and challenges a lot more easily. And these are all critical factors to your success.
Sometimes, the best niche to serve is the one you have the most access to.
(But only if you care).