About Kevin C. Whelan – Digital Strategy Consultant
Digital strategy has only fairly recently become something you can study in school. Call me biased, but I believe true digital strategy can only be learned on the field with time, practice, and experience.
I’ve been building websites for over 15 years, both for myself and for other businesses and individuals. Your website is the crux of a digital strategy and my technical background is one part of my competitive advantage. Combined with years of experience in user experience and conversion rate optimization, my website-related skills are one of my core assets.
I’m an avid learner—constantly upgrading my skills and knowledge through business books, digital marketing courses, and formal education.
I have a BA in Philosophy from the University of Guelph, a postgraduate certificate in Small Business Entrepreneurship from George Brown College, and a certificate in Web Writing & Social Media Communication from the University of Toronto.
All that said, I still believe it is experience that counts most.
Prior to starting my consulting practice full-time, I was the web administrator at Torys LLP, one of the Seven Sisters law firms in Toronto. My responsibilities included maintaining content on and helping to steer the redesign of Torys.com, managing their social media, as well as contributing to the broader marketing campaigns and overall digital strategy.
Before working at Torys, I was the co-founder of an event and experiential marketing company, with clients such as Mercedes, Samsung, Mosaic, Royal Ontario Museum, Gladstone Hotel, and many others.
What makes me good at my job is my keen understanding buyer psychology (B2B and B2C mindsets), understanding the business and financial implications of strategy, as well as the ability to understand how all the pieces fit together in digital marketing.
I attribute much of how I approach digital strategy to my background in Philosophy, which requires holding a variety of complex ideas at one time and gathering them into a coherent whole.
Marketing strategy is not a strict science, and is more like philosophy. The most successful philosophies are based on timeless human characteristics and therefore withstand the test of time. That’s how I measure my work too.
For the past two years, I operated my business as a digital marketing agency, which has enabled me to find, vet, and manage a team of specialized contractors from around the world. My business model entailed building strategies for my clients and marking up the work of my team.
That’s when I realized two things: there is an inherent conflict of incentives in the agency model and I was giving away my best skill for free (digital strategy).
It felt inefficient to work that way, and I like being a trusted advisor to my clients, in full alignment with their success. As a result, I am slowly transitioning to purely strategy consulting under my own personal brand.
Today, I only offer my digital strategy consulting, advisory, and group mentorship services. This is where I add the most value to my clients. Depending on your size and needs, I offer three tiers of service: Digital Strategy Consultant, Digital Strategy Advisor, and Digital Strategy Mentor.
I still use many of the same contractors that I worked with in my agency, but instead I put them into direct business relationship with my clients (on the Consulting plan). If I ever disappear, they retain their suppliers, which is crucial to continuity. For those on the Advisory or Mentorship program, I’ll teach you how to source and vet these suppliers yourself.
If I ever disappear, they retain their suppliers, which is crucial to continuity. For those on the Advisory or Mentorship program, I’ll teach you how to independently source and vet these suppliers.
If you’ve read this far, you have my appreciation! It’s rare I talk about myself for so long, so if you’re interested in discussing your business instead, please reach out.