Looking for my bio? If so, read my bio here.
Let’s talk about you…
You’re the owner of an ecommerce-driven business with a wide range of digital marketing challenges and opportunities in front of you.
You’re looking to grow your business quickly and you know that acquiring customers at a sustainable rate is the key to your success.
You need help with your website, email marketing, promotional campaigns, advertising, or many other key areas, but you aren’t sure how best to navigate your options or who to hire to bring it all together.
You’ve worked with web developers, designers, writers, and and some ad specialists, but you’ve had mixed results. Finding good people is hard! And when you do, managing your marketing program feels like a full-time job.
At the end of the day, you are one responsible for placing best (making decisions) on who to hire, what to do next, and how to do things cohesively so each piece works harmoniously together.
I can help
My job is to take the complexity of running your marketing program and bring the disparate pieces together so that you’re always focused on doing the right things at the right time (and not more).
My job is to help you make decisions. To track results. To bring order to the chaos through better measurement and developing systems and processes you can manage.
Since having the right team is crucially important, I’ll also help you find the right people based on your unique needs. No need to hire one big agency to do it all (poorly). You’ll work with specialists instead.
Most importantly, job is to remain neutral about the people, tools, and methods we use to make sure you’re getting advice that is in your best interest (not mine). I don’t make back-end deals, bill hourly, or earn a comission from any one tool or company we work with. My financial incentives are aligned with yours.
My unique approach
The majority of marketing agencies and consultants offer both advice and implementation under one roof. And that might work for a lot of people.
But I don’t do that. And there is a distinct reason that I don’t.
Instead, I offer something that I call “conflict-free” digital strategy consulting and advisory services.
If you’ve ever hired a full-service agency to do your marketing for you, there are likely times when you felt like you couldn’t trust their advice 100%. You weren’t sure if what they were proposing would be truly necessary. That’s because most agencies and consultants are financially incentivized to sell work output (i.e. hours and tasks). They get paid to implement, after all.
There might have been other times where you felt uncertain about the quality of their work or the advice you were being given. After all, you’re not a digital marketing expert; you’re an entrepreneur in your own industry!
I’m not incentivized in the same way as my peers, which makes my services somewhat unique.
Unlike my competition, I’m incentivized to win your business each month by getting you results. I charge a fixed monthly fee that’s not contingent on hours or deliverables, just results.
I’m the closest alternative to hiring an internal marketing executive, but for a fraction of the risk and costs.
You can read more about the conflict of incentives inherent in typical agency-style relationships to see why I do things differently. Or, if you’re more curious about the results I can offer, keep reading this page instead.
What are my interests?
I’ve designed my business around ensuring my financial success is aligned with yours.
My advice is only as good as the results I help you achieve. If you’re not getting results, you won’t continue to hire me, so my focus is placed exclusively on helping you achieve a significant ROI from our relationship.
My goal is to be a long-term partner to your business, not simply a supplier. I’m picky about the clients I work with, since the investment goes both ways. I can only help so many people, so I choose to work with those I believe I can help over the long term.
My free time is spent on learning, applying, and advising you on the best marketing strategies that are available for your business at any given time.
I also practice what I preach and spend thousands of dollars and countless hours each year learning the latest digital marketing trends, strategies, and insights. They’re always changing, just like your competitive landscape.
My job is to give you access to that knowledge rather than spending hours of your own time learning things you have no business learning.
The method to the madness
My method is fairly simple. I start from the ground up, much like you would if you were building a new home.
I break it down into five core phases:
- Strategy Phase
- Platform Phase
- Content Phase
- Promotion Phase
- Measurement and Refinement Phase
The first step in any engagement is the Strategy Phase..
Anyone who diagnoses without first evaluating your situation is not giving you a professional service. Every situation is so unique that it’s hard to apply general advice to anything.
That’s why I always start with developing a marketing strategy, which includes a deep dive on your business, customers, competitive landscape, goals, and measurements of success.
From there, we move onto the Platform Phase, which is your website. Your website is the home base for everything, so it needs to be right if you’re going to succeed with any other promotional efforts.
We look at everything from the user experience and design to the technical make-up of the website, both on desktop and mobile devices. No stone is left unturned; we see the good, the bad, and the ugly. Then we fix what needs to be fixed.
Following that, we start on the Content Phase. We look at the content that lives on your website and assess whether it’s furthering your business goals or not. After all, the entire internet is made up of content that is linked together in a web, so it’s crucial we get that right from the start.
Once we have a good grasp on how your content will be structured and organized, we move onto the Promotion Phase. This is the fun part.
The Promotion Phase involves things like social media, advertising, marketing automation, email marketing, and much more.
This is the fuel for the fire.
But of course, there’s no sense in spending countless thousands of dollars and hours of your time driving people to your website (where sales and conversions happen) if you don’t have the right pieces in place first.
A poor strategy means you don’t have a coherent plan that maps to the needs and desires of your target market, and therefore nothing will work.
A poorly designed website means people won’t find what they need from you, or they won’t trust you enough to take action and buy.
Poor content means low value, which means you won’t attract many people to your website (platform). And we know it’s a numbers game, the more qualified people you bring to your website, the better your chances are of earning a sale.
That’s why things are done sequentially, but also concurrently. We can improve all things simultaneously where possible, and over a few-month period, you start to gain momentum.
The last piece of the puzzle is the Measurement and Refinement Phase.
To be successful over time, we need to make sure you’re tracking and measuring the key performance indicators (KPIs) that tell us if we’re succeeding. Those KPIs may include number of website visitors, conversions, shopping cart abandomment rates, social media followers, email subscribers, revenue, leads, or any number of things depending on your goals.
Based on the findings of our measurements, we constantly refine our approach and double down on what works. No need to do 100 things moderately well when you can do a few things extremely well.
How my services work…
Working with me involves a commitment of time (usually a minimum 6 months) and a willingness to build your marketing systems and strategies sequentially.
When you hire me, I become a member of your team. I help you capitalize on your biggest opportunities while fixing the biggest issues first.
Your time and resources are not unlimited, so while it might be tempting to start advertising right away on social media from day one, you would likely be losing money on conversions due to a weak overall presence.
We follow (and trust) the process. We build from the ground up.
I’ll stay onboard with your company for as long as I add value. I should be a revenue-generating asset, not an expense.
You’ll also have a direct relationship to the implementation specialists I bring on (writers, designers, developers, SEOs, advertisers, etc.), which means at any time you can continue working on your marketing with your team without me. I don’t play middleman, take a commission, or mark up anyone’s time.
The people you work with become your own outsourced, virtual team. I’ll only stay with you as long as needed to ensure you’re getting the results you want.
The alternatives to hiring me…
There are three main alternatives to hiring me:
- You can hire an in-house marketing executive/CMO
- You can hire a full-service digital agency
- You can do it all yourself
Choosing to hire me intead of these other options will cut down on the time you spend managing your marketing, vetting work quality, making value decisions, and working “in the weeds”. You’ll spend less time wondering if the decisions you are making are really the best ones for your business and more time actually working towards your goals.
Hiring me means you don’t need to spend the time and money it takes to be at the bleeding edge of digital marketing strategy. I invest a sizable portion of fees back into my education each year to ensure I’m always on top of my game.
If that sounds like something of interest to you, I encourage you to reach out to me to set up an initial conversation. We’ll talk about your business, your goals, your challenges, and see what needs to happen to take you a step further.
No fee, no pressure, just to see if we might be a fit.
Let’s see if we’re a potential fit