When you work with an advisor, the only thing that matters is trust; trust they are working in your best interest, are competent, and can get you the results you want. That’s my exclusive focus.
What I Offer
1. Transformation
For a business to grow, they usually need to do things differently. I help companies make the changes necessary to see measurable financial growth.
2. Marketing Strategy
Successful marketing strategies are made up of a series of layers. I’ll help you plan, budget, and implement a strategy that grows with your business.
3. Access to People
When you need outside support, I’ll make direct introductions to vetted specialists. I never mark up nor take a referral from anyone I recommend.
4. Fiduciary Standard
If you ask a butcher what to eat, she’ll recommend meat. If you ask a nutritionist, she’ll give you a range of options. I’m the nutritionist. I don’t sell food, just options.
5. Analytics & Data
Nothing should be a black box. I help you get your data in order so you can actually make decisions based on the key metrics that matter most.
6. Oversight of Execution
A big part of what I do is ensure each piece of your marketing is performing and working in harmony so you don’t spin your wheels or veer off course.
7. Unlimited Advice
I don’t believe you should make a value decision every time you or someone on your team contacts me. For that reason, I only offer fixed-fee, unlimited access retainers.
Highlights
When I was 16, I built a website attracting ~30,000 visitors/month —There was a vibrant forum, downloads, resources and lots more. This was the foundation for my interest in all things digital and provided the early experience necessary to get me started.
I understand business fundamentals—This should go without saying, but I’m often surprised at the lack of business knowledge some marketing consultants have. I have owned (and sold) an events business, ran a distributed web design and digital marketing agency, and have a college post-grad certificate in Entrepreneurship.
I’ve watched the internet grow since it was a kid—Back in the early 2000’s, when dial-up Internet was the norm, my parents used to yell at me to get off the internet so that they could make a phone call. I was busy building things on the web (and playing video games). The lessons stacked up.
I have been freelancing since 2006—After doing years of graphic and web design work for my family and friends (for free), I decided to start charging people for my time. Thus began the path to where I am today.
I treat my clients like family—When I give advice, I think about what I would do if it were my mother or father asking. I look at and discuss risk and reward openly. I tell them when I don’t know. Most of all, I bring genuine care to the table.
I was born in Ireland—In the 80’s, my family immigrated to Ontario, Canada, where we’ve lived ever since. My wife wishes I had stayed in Ireland long enough to develop an Irish accent. Sadly, I do not have an Irish accent.
I also am proud a father, husband, and dog owner.🐶
Education
- BA, Philosophy, University of Guelph (2008)
- Post-Graduate Certificate, Small Business Entrepreneurship, George Brown College (2013)
- Certificate, Web Writing and Social Media Communication, (Honours, 94% av.) (2014)
- Significant ongoing investment into the latest information on all things marketing (digital and traditional)