Kevin C. Whelan – Digital Strategy Consultant
For the past three years, I operated my business as a distributed digital marketing agency, which has enabled me to find, qualify, and manage a team of specialized contractors and consultants from around the world.
With this business model, I created digital marketing strategies and designed corporate websites for my clients, and I would make my profit on the hours my team and I worked.
That’s when I realized two things:
- There is an inherent conflict of incentives in the agency model, and
- I was giving away my best skill for free (digital strategy)
My digital strategy advice felt a lot like sales, even though the ideas were also in the best interest of the client. The reason was that I was offering strategy and implementation, which results in the aforementioned conflict of incentives.
I prefer to be a trusted advisor to my clients, in full alignment with their success. As a result, I transitioned to digital strategy consulting under my own name instead of an agency.
I still use many of the same contractors that I worked with in my agency, but instead, I put them into a direct business relationship with my clients (on the Consulting plan).
That means if I ever “get hit by the lottery”, as I like to say, my clients retain their relationship with these contractors. This is crucial to continuity and retaining knowledge over time. For those on an Advisory or Mentorship program, I’ll teach you how to source and vet these specialists yourself.
Does this sound like it might be a fit for your business? I encourage you to reach out for an initial discussion to talk about your goals and challenges.