If you’re a coach or consultant, daily writing has many benefits. Some of those benefits include clarifying your ideas, establishing credibility, and attracting opportunities to you over time. But the biggest benefit of daily writing is you get to be a lightweight “coach in the pocket” for your ideal clients and readers. It’s akin to …
How to fix your value proposition to get more consulting clients
As a marketing consultant, having a strong value proposition is one of the most impactful factors in finding clients. It should say what you do and who you do it for, and should be specific, unique, and memorable. If you aren’t attracting enough opportunities to your business, this is the place to start. Below are …
The four things you need to be a successful consultant
To be a successful consultant, you need at least four things: 1. Credibility How much proof do you have that you’re competent at what you do? To be credible, you need to have a demonstrable track record of success. Years of doing things that prove you’re as good as you say. Case studies and testimonials …
The best way to get clients
The best way to get clients is to be highly credible at what you do. The best way to be highly credible at what you do is to specialize. To do similar kinds of work—ideally for similar kinds of people—for a long time. The best way to prove that credibility as a consultant is to …
The daily portfolio
Here’s a quick article by Craig Burgess about why he publishes his visual graphics daily. There are a lot of good lines in it, but this is one of my favourites: A lot of designers will be better at design than me. A lot of them will be worse. But I can promise you one …
Do you need a website if you’re new to consulting?
The short answer is no. Chances are, your first few clients are going to find you via word of mouth anyway. But if you want to grow a real business, you’ll eventually need one. After all, would you trust someone who said they could help your business if they didn’t even have a website? Didn’t …
Why personal blogs ≠ branded websites
When I started freelancing in the early 2000s, I used a brand name instead of my own. I created the brand so I could finally charge friends and family for the web design and graphic work I was doing for free because I was a “real” business. Over a fifteen-plus-year period, I’ve gone through several …