It’s hard not to attract clients when you publish your ideas every day. It may take time. It may take work. But there’s nothing like daily writing (or other forms of media) to help you establish your credibility, figure out your big ideas, and ultimately build a surface area big enough that your ideal clients …
Free resources vs. applied expertise
Yesterday, I shared two ways to build demand for your services in a new consulting business or niche. One idea I shared was to give away as much value as you can for free. A reader, friend, and fellow consultant, Andrew, made an excellent point that deserves clarification. He said: On your second point, it …
Wildly profitable, cash flow stable, low stress
Do you feel like your business is starting to stagnate, or worse—beginning to decline? Are you working too many hours and not seeing the results you know you should be? Do you feel scatter-brained and nervous about where your next client will come from? If so, I have something that can help. I’m launching a …
Niching makes it easier to build an email list
For a long time, I struggled to build an email list. I finally got traction once I started specializing in the coworking niche. At first, I wrote a lot. Daily for a while. My blog was one of the only places that exclusively shared marketing tips for that industry. Indirectly, I also got access to …
Is it harder to sell advisory services than execution?
“People just want me to do the execution”, I hear a lot. Selling advisory services is “harder” than selling execution when you’re just getting started. Part of that comes down to how you sell it and part of it comes down to your prospects’ belief about the value of having access to just your brain. …
How to make creating case studies easy
The five core parts the Mindshare Framework are: Niche/Specialization Credibility Methodology Business Model Marketing Credibility is not considered as much as it should be. And yet, there’s a reason I put it number two in my framework. It’s that important. Credibility for a consultant means being seen as capable of achieving the outcomes you promise. It …
What to do when prospects want you to do execution work
You’re a marketing advisor, but your clients and prospects say they want you to do execution work. What do you do? This is a common situation I hear from others. It’s likely because they don’t yet see the value in having solely your expertise applied to their situation. If they did, you wouldn’t need you …
Writing daily into the void
When you first start writing daily, it feels like you’re writing into the void. No audience, no subscribers, very little social media engagement. But people are noticing, whether you can see it or not. It happens slowly, at first. You’re finding your voice, ideas, and style. It takes time. Eventually, people start to notice you …
A framework for leveraging and selling your marketing expertise
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business. The focus of my work is to help you package, sell, and create leverage around your marketing expertise (not your hands). …
Should you start out niched or broadly positioned?
If you’re not sure what to niche your consulting practice on, it’s probably best to start broad and tighten as you go. I went from helping “anyone” most of my career, to B2B, then to B2B services companies, and then finally, to coworking spaces. You can succeed by picking a niche from the beginning, but …